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Videos
The top 50 most valuable Latin American brands (Spanish)
Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common...
Catalogue: Latin America 2014: Accelerating Growth
Author: Martin Schijvarg
June 15, 2014
Videos
Mapping and interpreting socio-cultural change in urban India
As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
June 15, 2014
Videos
Building relationships that matter
The raison d'être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives this is a pre-condition to effective...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 15, 2014
Research papers
Mapping and interpreting socio-cultural change in urban India
As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
May 13, 2014
Research papers
Twitter
The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...
Catalogue: Latin America 2014: Accelerating Growth
Authors: MarÃa Angélica Aya Zarate, Andrea Marcela Durán Sánchez
April 4, 2014
Research papers
Brand growth 2.0
This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...
Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014
Magazines
Revue Française du Marketing (Décembre 2013)
L'encombrement publicitaire constitue l'un des ennemis des annonceurs.Cet article étudie l' effet de l'encombrement et de la présence des marques concurrentes sur l'efficacité desspots publicitaires et introduit, pour la première fois, l'...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2013
Research papers
